NOT ALL THOSE WHO WANDER ARE LOST…. (TRENDRAPPORT PREVIEW DOOR IMSPIRATIE)
They have been given a lot of different names; Generation Y, Generation Einstein, Generation Digital or Screenagers. All those names do not make it easier to understand this generation.
And that’s exactly why they are misunderstood by so many people and companies. That’s a shame because this generation is searching for a connection. When they feel heard and understood, they will commit to you and they will give you energy.
The generation that we are talking about is born between 1990 and 2000. They are the first generation who grew up with Internet and social media, which made their world a lot easier to handle. They’ve witnessed the 9/11 attacks on the World Trade Centre, which changed the world into a less safe place. They are the first generation in years that does not have a job guarantee after their graduation.
The most important thing that differentiates them is their inner persuasion. Previous generations were always driven by earning money and making a career. They have built today’s society on these values. This new generation is driven by finding happiness. They do not feel heard in today’s society. They feel like a round peg in a square hole, as a Misfit.
Not strange at all that they start to wander. They can’t find a job that suits them, they can’t find a place to live, because they don’t have enough money and a steady income. They just can’t find their way. But not all those who wander are lost.
These Wanderers are finding a way to earn money by performing a job that gives them energy and that gives them the possibility to do what they love. After their graduation they do not have a job guarantee. They have to put a lot of time, work and energy in finding a job. And if they find something, they send their résumé, but 90% of the time they get rejected because they do not have any experience. But if they never get the chance to gain any experience they will always get the same rejection. After several rejections our Wanderers start exploring other possibilities. Possibilities that give them energy. Possibilities to work with their passion. A lot of them get started their own company. These companies are built on their passion and that gives them the power to work these companies to a success. More and more Wanderers find their way like this. They get together to support each other. Sharing is caring is like a religion to them. With this religion they want to change the world. And the people who are crazy enough to think they can change the world are the ones who do!
(This is a short preview of the trendrapport Imspiratie is working on, are you curious for more information? Stay tuned or send me a message, firstname.lastname@example.org)